A Tiny New Pet Tracker Has a Mighty Mission

Poof doubles as an activity tracker and a socialGPS locator, plus all proceeds benefit GreaterGood.org.

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Activity trackers are more popular than ever, especially for our pets. The Poof Pet Tracker capitalizes on that demand as a daily exercise monitor that does a bunch of other cool stuff too. From keeping a detailed sleep log to tallying calories burned and consumed, Poof keeps close tabs on your dog to see how he’s doing on a daily basis. But perhaps most importantly, the tracker operates as a socialGPS locating device to help you find your pooch should she go missing.


As soon as you realize your dog has wandered off, the app will help create a “lost dog” poster that you can distribute on social media to spread the word as quickly as possible. Plus, all Poof users will receive an alert so they can be on the lookout as well. And if your family pet happens to be near one of those users, you’ll be able to contact them so they can step in and help. What’s more, you’ll save yourself some time when the app automatically sends you contact info for animal shelters and rescue organizations in your immediate area, so you can continue the search if needed.

Unlike the traditional chip, Poof clips onto your pet’s collar, and it’s so much more compact than other trackers out there. There are two design options: bean (a lightweight, rechargeable device that lasts up to 60 days) and pea (a larger device that lasts up to six months with a replaceable battery). Best of all, Poof donates all proceeds (you read that right) to GreaterGood.org — an organization that works to help homeless pets get adopted.

The tracker is currently finishing up its IndieGogo campaign but has already surpassed the funding goal of $25,000. With less than a month to go, there’s still some time to support this innovative technology.


Whitney C. Harris

Whitney is a New York-based writer for websites including Dogster, StrollerTrafficBrides.com, and WhattoExpect.com. A former book and magazine editor, she enjoys running (with her dog, Finley), watching movies (also with Finley), and cooking meatless meals (usually with Finley watching close by). She and her husband (and Finley, too) welcomed a baby girl named Rowan in August.


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