Social Media Stars Share Their Stories to Promote Pet Adoption

Keyboard Cat, Hamilton Pug, and Toast are among the stars who appear in HSUS PSAs.

Please select a featured image for your post

Keep an eye out for Keyboard Cat, Toast Meets World, and Hamilton Pug, the famous four-legged social-media darlings appearing in “Start A Story. Adopt,” a public service advertising campaign from The Shelter Pet Project.

The TV, radio, print, and web PSAs tell the stories of these online stars, who were themselves adopted. They aim to bring awareness to homeless pets through an extensive social media campaign.

“We hope Toast, Keyboard Cat, and Hamilton Pug inspire people to support their local animal shelters and start their own stories by adopting a pet in need of a home,” said Wayne Pacelle, president and CEO of The Humane Society of the United States.

Have an adoption story to share? Use the hashtag #StartAStoryAdopt to tell your pet’s tale and encourage others to visit their local shelter.

Top photo: Keyboard Cat. (Photo courtesy of The Humane Society of the United States)

Wendy Bedwell-Wilson

Wendy has been writing about pets for 10 years. The author of 10 books, Wendy shares her hobby farm home in Oregon with her husband and a diverse group of rescued animals, including two cats, a hound mix, a Chihuahua and a menagerie of barnyard critters.


Tip: Creating a profile and avatar takes just a minute and is a great way to participate in Lucky Puppy community of people who are passionate about animals.