This Valentine’s Day, eschew traditional gifts like flowers and chocolates for a more impactful gesture: saving the lives of shelter pets. Nationwide, animal shelters face a pressing dilemma — an abundance of dogs and cats entering their facilities while adoption rates lag behind. Consequently, many healthy pets face euthanasia due to the lack of immediate local adopters.

Addressing this critical issue is the Second Chance Movement, an initiative led by iHeartDogs in collaboration with Greater Good Charities. Their mission this Valentine’s Day is ambitious: to finance the transportation of 50 dogs and 40 cats from overcrowded shelters in Louisiana to New Jersey, where the demand for adoptable pets is significantly higher.

The project aims to protect these animals from the risk of euthanasia by relocating them to areas with a higher rate of successful adoptions. However, orchestrating such a rescue flight presents a substantial financial challenge. The cost for a single rescue flight is estimated at approximately $30,000. With roughly 24 hours remaining at the time of this report, the fundraising effort has reached about 50% of the necessary funds. The success of this endeavor not only depends on generous donations but also represents a heartfelt and lifesaving gift this Valentine’s Day.

How You Can Get Involved

2 ways to help:

1. Make a tax-deductible donation here.
2. Any products purchased from the Second Chance Movement collection will help fund the flight. Each product funds a specific number of miles!

Below are some pictures of some of the adorable pups who will be flying. Just look at the faces of the lives you can help save!

To help fund this emergency Valentine’s Day flight, learn more here.

To help fund this emergency Valentine’s Day flight, learn more here.

To help fund this emergency Valentine’s Day flight, learn more here.

Here are just a few of the many products in the Second Chance Movement collection that will help fund this flight.