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Once again, Doritos asks fans to choose their favorite consumer-created ad to run during the big game. We’re voting for “Doritos Dogs,” starring a rescue pup named The Miz.
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Super Bowl commercials are famous for being ridiculously entertaining, and this year promises to be no different. In its 10th year of handing over some of its potent advertising power to snack fans themselves, Doritos has asked consumers to submit their best ads for its annual Crash the Super Bowl competition. One of the finalists picked from thousands of entries stars three doggy actors and is worth a view, and your vote!
In the 30-second spot, a trio of canines tries desperately to snag some delicious Doritos at their local grocery store in spite of a glaring “No Dogs Allowed” sign. After various foiled attempts at pawing the coveted chips, the pooches try a “totem pole trench,” and the trick works brilliantly. You can’t help but laugh as the smartly disguised dogs strut out of the store with a bag full of Doritos while the store worker who had previously chased them away wishes them well with a smile.
The ad is the creative handiwork of director/writer Jacob Chase and producer/writer Travis Braun. With a modest $1,000 budget and some puppy-fueled inspiration, Jacob called upon his own rescue terrier, Misery, to star in the video. He and his girlfriend found her a South Los Angeles shelter a few years ago, and their hearts opened up to Misery as it was clear that she recently gave birth (though her puppies couldn’t be found) and she also exhibited signs of abuse.
Today, the happy-go-lucky white furball is known simply as “The Miz,” and Jacob is confident she’s as content as can be. Just check out all the tail wagging going on in the “Doritos Dogs” commercial. It’s one of three finalists for the Super Bowl 50 competition, with a staggering prize of 1 million bucks, plus a chance to work with Warner Brothers, DC Entertainment, and renowned filmmaker Zack Snyder.
So don’t forget to vote before Jan. 31, when the polls close, and tell all your dog-loving friends to vote, too!
Whitney is a New York-based writer for websites including Dogster, StrollerTraffic, Brides.com, and WhattoExpect.com. A former book and magazine editor, she enjoys running (with her dog, Finley), watching movies (also with Finley), and cooking meatless meals (usually with Finley watching close by). She and her husband (and Finley, too) welcomed a baby girl named Rowan in August.
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