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This creative social media campaign puts a selfless twist on “selfies.”
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In an effort to help adoptable pets, Dallas rescue group Dallas Pets Alive! decided to take over Instagram by Photoshopping dogs needing homes into people’s already existing photos. They call this Muttbombing!
Created by Dieste, Inc, the #muttbombing initiative is part of a campaign that features real dogs available for adoption. Photos like the famous Ellen-and-stars Oscar selfie complete with rescue dog help many adoptable pets find homes.
“When it comes to finding homes for shelter pets, you have to really get creative,” says DPA Executive Director Leslie Sans. “We’re trying to show a different side of our pets through a fun and virtual interaction.”
Find out more on this selfless “selfie” campaign here.
Sam is the amazingly cool managing web editor for DogChannel.com. For the past four years Sam has spent day and night covering everything dog, all the while wishing she was in fact literally covered in dogs. Her French Bulldog, Huggs and Guinea Pigs, James, Potter and Griffin, regularly critique and edit her work.
Tip: Creating a profile and avatar takes just a minute and is a great way to participate in Lucky Puppy community of people who are passionate about animals.